Introducing Our New Trademark Law Series

Cleaning up a trademark problem costs more than preventing one. Whether it’s rebranding under pressure or defending your use of a name, reacting after the fact usually means lost time, money, and momentum. That’s why this series focuses on being proactive — understanding trademark law before someone challenges your logo, product name, or service mark. If you're building something worth protecting, now is the time to make sure your legal rights are catching up with your growth.

Who This Series Is For

Do you need to know about trademark law? Honestly, more people do than realize it. If you’ve chosen a name, posted a logo, or shared your brand online, you’ve already stepped into the world of trademark rights. The question isn’t if you need trademark protection — it’s whether you’ve taken the steps to get it. This series is especially useful if you are:

• Running a small business and want to protect your identity
• Launching a new brand and considering federal trademark registration
• Building a personal brand through social content or creative work
• Entering a space with similar names, services, or logos
• Dealing with a cease and desist or feeling unsure about your trademark use

If that sounds like you, you’re in the right place.

What’s at Stake if You Get It Wrong

Without federal trademark protection or a solid understanding of your rights, you could find yourself paying for mistakes that were preventable. Here’s what can happen if you don’t take trademark protection seriously:

• Losing the name or logo you built your brand around
• Getting blocked from growing into new markets or platforms
• Facing unexpected legal costs and attorney fees
• Confusing your audience and damaging your reputation

What You’ll Learn in This Series

Now that you know what’s at stake, let’s walk through how to protect your brand. Each article in this series breaks down key parts of trademark law so you can take action without feeling overwhelmed. Here’s what’s inside:

• How to Choose a Strong Trademark
  Understand the spectrum of distinctiveness and how to avoid generic terms or weak marks that could limit your trademark protection.
• What to Do If You Receive a Cease and Desist Letter Alleging Trademark Infringement
  Learn how to assess whether the claim is valid, how common law trademark rights might apply, and how to respond in a calm, strategic way.
• How to Register Your Trademark With the US Patent and Trademark Office
  Follow a step-by-step guide to filing a federal trademark application, from conducting a trademark search to preparing your submission to the trademark office.

Conclusion

As your business grows, so does the importance of securing your trademark rights. This series is your starting point for understanding how trademark law works and how to use it to support long-term success.

Are you wondering about any of the issues mentioned above? Please email us at info@wilkinsonlawllc.com or call (732) 410-7595 for assistance.

At Wilkinson Law, we give business owners the clarity they need to fund, grow, protect, and sell their businesses. We are trustworthy business advisors keeping your business on TRACK: Trustworthy. Reliable. Available. Caring. Knowledgeable.®